The UK’s Vegan Population Grew by an Estimated 1.1 Million in 2023
In 2023, the UK saw a significant increase in its vegan population, with 1.1 million new individuals adopting a vegan lifestyle. This rise has increased the total number of vegans to approximately 2.5 million, representing 4.7% of the adult population. Factors contributing to this trend include the greater availability of plant-based products and an enhanced public perception of veganism.
The demographic leading this shift is notably the younger generation, particularly Generation Z. As these younger individuals continue to embrace plant-based diets, a further increase in the vegan population is anticipated, projecting a robust future for veganism in the UK.
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